Everything Elevated: 2025 is Extra

A still from Jaguar’s new advert which was shared on social media

As we step into 2025, the world of fashion, design, and consumer culture is embracing an era of elevation. This year isn’t about reinventing the wheel but about taking what we know, refining it, and amplifying it to extraordinary levels. 2025 is Extra in the best possible way—a year where sophistication meets creativity and familiar trends are reimagined with depth, intention, and innovation.

From fashion to food, every aspect of our lives is undergoing a transformation. Consumers are no longer satisfied with the ordinary—they demand authenticity, creativity, and products that speak to the expectation that they need to be amused and entertained. This shift isn’t just about aesthetics but about creating new experiences with brands and products that inspire.

At its core, 2025 reflects a growing consumer desire for more creative curation and heightened experiences. Whether it’s a reimagined wardrobe staple, a bold new take on classic flavors, or a renewed emphasis on wellness and self-expression, this year invites us to embrace a culture of refinement. It’s a celebration of creativity, where everything familiar is transformed into something extraordinary.

Benefit Cosmetics grocery store concept and product packaging