Summer 2025: Your Guide to the Hottest Pop-Ups & Luxury Resorts

Pop-ups have become a go-to strategy for brands looking to build hype, connect with audiences in real life, and drive long-term loyalty. Summer brings out the best of them, high-impact, photo-ready spaces that tap into travel, leisure, and seasonal vibes. From luxury beach clubs in Europe to branded buses in LA and New York, these experiences turn moments into memories, and customers into fans.

Here’s your guide to the best summer 2025 pop-ups, plus a few under-the-radar gems to keep on your radar.

Jacquemus Summer Resorts

Jacquemus Pop-Up in Ibiza, Spain and Nammos Village in Greece

Jacquemus is bringing its signature chic to the sun-drenched shores of Ibiza and Greece. In collaboration with Casa Jondal in Ibiza, their boutique and beach experience is now open at Cala Jondal. Expect the brand's distinct aesthetic to blend seamlessly with the island's relaxed luxury, offering a stylish escape for fashion enthusiasts.

The Kith for Wilson Traveling Boutique

The Kith for Wilson Traveling Boutique (London, UK)

When: June 12-15th

Where:

• June 12: Potters Fields Park

• June 13-14: Covent Garden

• June 15: Battersea Power Station

Get ready for a unique shopping experience as Kith and Wilson hit the streets of London with their Traveling Boutique. This isn't your average store; it's a vintage double-decker bus transformed into a mobile haven for their exclusive men's and women's apparel, tennis gear, and accessories. Beyond just shopping, guests have the chance to win a coveted Kith for Wilson 2025 racket from a special tennis ball vending machine, and enjoy custom-flavored meringues from Ottolenghi Restaurants while supplies last.

La Porte x Camille Kostek Summer Pop-Up NYC

La Porte x Camille Kostek Summer Pop-Up

When: June 13, 10 AM–6 PM (June 13–15)

Where: 21 Spring Street (SoHo)

Shop the new La Porte x Camille Kostek collection, enjoy lemonade, bagels, and freebies, VIP gift bags await the first 20 guests each day (with $65+ purchase). The Elk coffee stand next door fuels your summer style sessions.

Beauty of Joseon Busy Girl Coffee Truck

Beauty of Joseon Busy Girl Coffee Truck

When: June 9–11, 2025, 7:30 AM–2:30 PM

Where:

• June 9: Madison Square Park & Union Square

• June 10: Columbus Circle & Chelsea

• June 11: SoHo & McCarren Park

Kickstart your day with iced sunscreen and Korean-inspired iced drinks on the go. Beauty of Joseon is delivering both self-care and caffeine to busy New Yorkers—grab a mini DTFS sunscreen while supplies last.

Beauty of Joseon x Leon’s Bagels

Beauty of Joseon x Leon’s Bagels

When: June 12, 8 AM–3 PM; June 13–14, 8 AM–4 PM

Where: Leon’s Bagels, 181 Mulberry St & 169 Thompson St

Get a taste of Korea with a custom salted-caramel cream cheese bagel topped with injeolmi. Pair it with an iced drink and score a free mini-SPF while supplies last, perfect fuel for your weekend.

Lancôme Idôle House NYC

Lancôme Idôle House NYC

When: June 6–8, 2025

Celebrate 90 years of Lancôme with Olivia Rodrigo–inspired experiences, including runway photo ops, pop-up recording studio, and themed glam stations. Try star products like Juicy Tubes and Idôle Power, and snag freebies like keychains and a mini makeup bag with purchase. The first 100 guests daily get the exclusive “Lavender Latte” Juicy Tube gloss.

Gentle Monster x Bratz Melrose Pop-Up

Gentle Monster x Bratz Melrose Pop-Up

Where: Melrose Ave, Los Angeles, CA

When: Now through Sunday, June 15

It’s giving glam overload. Gentle Monster has teamed up with Bratz for an immersive, futuristic fashion pop-up celebrating their 2025 Pocket Collection. Expect towering sculptures, a Bratz AI transformation booth, and statement eyewear that folds down for the tiniest bags. Come for the fashion, stay for the photo ops, and maybe leave as a Bratz doll.

Lululemon Roller Rink at BottleRock

Lululemon Roller Rink at BottleRock

Where: BottleRock Festival, Napa Valley

While technically NorCal, we had to include this one for the vibes alone. To celebrate 10 years of its Align line, Lululemon brought a roller rink to BottleRock Festival, fusing movement, music, and merch. While the rink was a one-weekend wonder, it’s a strong signal that future pop-ups may get even more interactive.

Dioriveria Pop-Ups Greece and Italy

Dior Pop-Ups in Italy

Dior's #Dioriviera pop-up is tracing a path along Italy's most enchanting shores, from Venice to Forte dei Marmi, Portofino, Porto Cervo, Capri, and Mykonos. Each location is transformed with the vibrant pink and turquoise toile de Jouy motif, a signature of Maria Grazia Chiuri's summer capsule collection. You'll find this iconic pattern adorning everything from dresses and accessories to the very settings themselves, offering a whimsical and stylish seaside escape.

Dioriveria Pop-Ups Shanghi and Bangkok

Dolce & Gabbana Pop-Up in Taormina, Italy

Step back in time to the glamorous '60s and '70s at the iconic Mocambo Bar in Taormina, Italy, which has been exquisitely restyled by Dolce & Gabbana. This pop-up celebrates the spirit of "la dolce vita" and "Made in Italy" with a curated selection of Dolce&Gabbana Beauty, Donnafugata wine, and Bialetti Official products. It's an immersive experience where refined taste meets enduring charm in a legendary setting.

Want More?

These pop-ups change fast, so check brand social pages before heading out. Want to stay in the loop with more trend drops, under-the-radar pop-ups, and event invites? Sign up for our newsletter or follow us on IG for daily updates.